Sale!

Management Information Systems: Managing the Digital Firm, Global 17th Edition, ISBN-13: 978-1292403281

Original price was: $50.00.Current price is: $17.36.

SKU: management-information-systems-managing-the-digital-firm-global-17th-edition-isbn-13-978-1292403281 Category: Tags: , , , ,

Management Information Systems: Managing the Digital Firm, Global 17th Edition, ISBN-13: 978-1292403281

[PDF eBook eTextbook]

  • Publisher: ‎ Pearson; 17th edition (June 2, 2021)
  • Language: ‎ English
  •  649 pages
  • ISBN-10: ‎ 1292403284
  • ISBN-13: ‎ 978-1292403281

For introductory courses in IS (information systems) and MIS (management information systems).

The authoritative, case-based study of IS in business today.

Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Table of Contents:

PART ONE Organizations, Management, and the Networked
Enterprise 33
Chapter 1 Information Systems in Global Business Today 34
Chapter 2 Global E-business and Collaboration 70
Chapter 3 Information Systems, Organizations, and Strategy 108
Chapter 4 Ethical and Social Issues in Information Systems 150
PART TWO Information Technology Infrastructure 193
Chapter 5 IT Infrastructure and Emerging Technologies 194
Chapter 6 Foundations of Business Intelligence: Databases and Information
Management 242
Chapter 7 Telecommunications, the Internet, and Wireless Technology 280
Chapter 8 Securing Information Systems 324
PART THREE Key System Applications for the Digital Age 367
Chapter 9 Achieving Operational Excellence and Customer Intimacy:
Enterprise Applications 368
Chapter 10 E-commerce: Digital Markets, Digital Goods 402
Chapter 11 Managing Knowledge and Artificial Intelligence 448
Chapter 12 Enhancing Decision Making 486
PART FOUR Building and Managing Systems 519
Chapter 13 Building Information Systems 520
Chapter 14 Making the Business Case for Information Systems and Managing Projects 558
Chapter 15 Managing Global Systems 590
Glossary 622
Indexes 634

Kenneth Laudon is a professor of information systems at New York University’s Stern School of Business. He holds a BA in economics from Stanford University and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), the Department of Homeland Security, the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms.

At NYU’s Stern School of Business, Ken Laudon teaches courses on managing the digital firm, information technology and corporate strategy, professional responsibility (ethics), and electronic commerce and digital markets. His hobby is sailing.

What makes us different?

• Instant Download

• Always Competitive Pricing

• 100% Privacy

• FREE Sample Available

• 24-7 LIVE Customer Support

Reviews

There are no reviews yet.

Be the first to review “Management Information Systems: Managing the Digital Firm, Global 17th Edition, ISBN-13: 978-1292403281”